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Search Engine Optimization
/ SEO |
Search Engine
Optimization or SEO is the
optimization process of a web site / web page to generate
traffic via search engines, and to display it in the
first page of a search results (SERP)
for a keyword or a group of keywords (target keywords).
The final reason is to generate real relevant traffic
to the web site and to increase the sales volume of
the company. SEO it's the cheaper and
the most effective marketing tool on the internet
It is well
known that 85% of a site's traffic is generated by the
search engines (Google in particular with 58.4%, Yahoo!
With 22.9% and Microsoft MSN with 9.8%) source
comScore Core Search Report of December 2007
The remaining 15% comes from statistics web sites, web
directories, links / advertising banners placed on other
sites, or direct access from the browser window.
The SEO
strategy begins with a preliminary study of the main
sites competing (in the same activity field), against
which we will subsequently report and continues defining
the list of the target keywords.
The process
is lengthy and do not guarantee the position in display
results for a long term. In order to mantain the position
is required periodically optimization, and continuous
study of competing sites.
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| Long
Term SEO Optimization |
Registration
to nationals and internationals web directories: E.g.: www.dmoz.org,
www.aboutus.org, www.alexa.com,
www.federal.ro, www.linkpedia.ro,
www.adsmarty.com
Registration
to statistical web traffic sites:
E.g.: www.trafic.ro,
www.statistics.ro, etc.
Link exchange consulting: Link exchange
with other sites (IBL or back-links) that will establish the PageRank
(the importance given to the site by Google on a scale of 1 at 10)
Monitoring with the offered legal
tools (Google Analytics,
Google - Webmasters Tools, Yahoo! - Site Explorer, etc.) |
| Black
Hat SEO |
SEO techniques are classified by some into two broad categories:
techniques that search engines recommend as part of good design
and those techniques that search engines do not approve of and attempt
to minimize the effect of, referred to as spamdexing. Some industry
commentators classify these methods, and the practitioners who employ
them, as either white hat SEO, or black hat SEO. White hats tend
to produce results that last a long time, whereas black hats anticipate
that their sites may eventually be banned either temporarily or
permanently once the search engines discover what they are doing.
Do not use: Cloaking /(Gateway)
Doorway Pages / Hidden or invisible text / Keywords spamming / Meta
tags stuffing / Farm links / Hidden links/
More
detalils (source wikipedia.org) |
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