The cration of a corporate identity is a extensive process that combines marketing, graphic design and management.

   The visual identity of a company consists of 3 elements:

-a visual illustration, generic called logo or symbol.

-a textual element that includes the name of the company and is represented with a font (typeface or source) called logotype.

-a verbal explanation, with obvious sense called slogan.

   The corporate identity, for a better effect, should be associated with a couple of colors, including at first one primary majority, and the other a complementary color. It is preferable to choose different colors to direct competitors.

   DifferentView offers advertising graphic design services, logo design, business cards, envelopes, letterhead, personalized correspondence, presentation folders, CDs, T-shirts, hats, diaries, calendars, pens, lighters, etc.